Some quick physics:
The Law of Motion declares unless acted upon by another force,
an object will stay in its current state. That means it will either stay at rest – indefinitely. Or stay in motion – indefinitely. The concept of Inertia posits that whether in motion or at rest, all objects resist changes in their state of motion.
Something external causes us to start or stop.
I had the privilege of talking with one of the most brilliant marketers in the country, and he stressed the need to understand – and use – the concept of inertia in our businesses. His counsel has driven exponential growth in business of all sizes, and it all begins with understanding these basic laws of physics. To paraphrase, this is the first question he asks: what are you already doing that you can build on, rather than trying to start from scratch? If you have an element of your business that’s already working, albeit not as well as you would like, it’s wiser to put your focus on developing and improving that, rather than creating something brand new. It’s an object that’s already in motion! It wants to keep going.
You have Newton and Galileo on your side!
You will want to apply this to your life, especially as you face the New Year. Whether you make a formal list of resolutions or just have a couple things that are top of mind you want to do differently, the law of motion can help you achieve success.
If you try to start something new from a standstill, the success rate will be low. In fact, one study found 25% of Americans don’t even stick with resolutions for 7 days! That’s sad, and the rapid drop off rate continues in the following weeks.
Whether you’re looking to grow your business, make a career change, or get your finances in order, there are two simple ways to use inertia to your advantage in the upcoming year.
Use The Force in 2016
ACTION 1: Build on the steps you’ve already taken.
Odds are you’re already actively working on some of these key areas, even if only in the smallest way.
Let’s say you really want to make a career change. You’re just not as happy as you want to be and you don’t want to look back at the end of 2016 and feel the way you do right now. And … it’s a lot like you felt at the end of 2014.
Putting “Job Search” on your Resolutions List and feeling like you are kicking off something brand new is daunting. Instead, remind yourself of the things that you are already doing in this area. Maybe you’ve already spoken to someone in a different company. Maybe you’ve had a cursory conversation with a coach. Maybe you’ve gotten on a recruiter’s mailing list. Maybe you’ve read a book on re-inventing yourself, or planning something new for your “second half”. Guess what, you’re already in motion!
Now, your list of resolutions isn’t:
You will need a full-blown strategy to really make it happen, so add to your resolutions:
Reminding yourself of what you are already doing allows you to pat yourself on the back realizing you have been doing something, and takes full advantage of Newton’s Law of Motion to keep that object in motion.
What if you really are starting from scratch?
ACTION 2: Take a step now.
Great! Your resolution is something you really want to do: get in shape, quit smoking, be super successful in my new job that starts 1/4/16.
The object is at rest. You need an unbalanced force to start it. TAKE A STEP NOW! Before January 1, 2016. Do just a couple things in the next two weeks to create the forward moving inertia so that when the ball drops in Times Square, you are already in motion.
Baby steps are fine
If the goal is getting in shape, make sure your gym membership is already purchased, you have gym time blocked in your Outlook calendar for January, and you are all set with gear. If you really want to jump start it, sneak out to the gym one or two times this year and get some of the kinks and awkwardness out of the way.
If your goal is to hit the ground running in the new job, you can use the balance of 2015 to contact that former boss or mentor to let her know what’s up and ask them to be part of your “personal board of advisors”. You can ask for a stocking stuffer subscription to Harvard Business Review or Crain’s. You can spend some time reflecting on what has really worked for you in the past – and what hasn’t – and be honest about what you bring to the table, and where you can use support.
Thank you to marketing guru Charles Gaudet for helping me remember, objects in motion want to stay in motion, and objects at rest want to stay at rest.
Keep moving forward with what you are already doing – the Force is with you!
Tim Ressmeyer, Ph.D. is the Founder Ressmeyer Partners and Happy Hour Coach®, executive and leadership coaching companies based in Chicago, and serving clients around the globe.
“You are on a default path to somewhere.”
I remind my clients of this frequently. Whether in a stable situation, in transition, or trying to figure out what’s next… You WILL wind up somewhere!
I also talk about the notion of an “accidental career.” This is where you’ve made incremental decisions at various points over the course of your career: “That is a company I want to work for.” “That’s a great salary offer!” “That company is located in a place I’d like to live.” “I need a job, so I might as well take this one.”
Those decisions are likely the best ones with the information available in the moment. Except for the select few, who at an early age know exactly what they want to do and have laser focus on getting there. Most have made incremental decisions that have led you to where you are right now.
How did I get here?
It has likely served you well. You have been successful on many counts. You have a title and a position of importance. You have been able to provide for yourself and your family well. You have been able to use your gifts and skills.
But, are you truly happy and fulfilled?
If you have lived elements of an “accidental career” and also accept the notion you are “on a default path to somewhere,” it can be unsettling. As you get older, has it become your “accidental life?” You start to ask the questions “Is this all there is?” “How long can I ride this out?” “What’s next?”
Is it where you want to be?
The exciting thing is my clients also come to realize, “You’re right where you’re supposed to be!” Everything that has happened to you to this point in time – accidental or intentional – has created who and what you are in this very moment. You can’t go back and change anything, and you can decide what your next steps will be!
It is very freeing to realize you can create that path ahead.
Getting off that default path and creating the intentional path can be uncomfortable and difficult to chart. Doing it alone, or even with family and friends whose intentions are good, you are tied in to old stories and expectations. And, it’s hard to be free to be honest – and to dream.
Through a reflective and structured program of looking at your past & present, uncovering strengths & values and clarifying passion & goals, we WILL be able to map that course and put intention ahead of accident.
Let’s shift gears and start taking control of your path…contact me at email@example.com for a conversation about how coaching can help you create that path.
Relying on the expertise and coaching support for a top-level executive can seem somewhat stifling – after all, why are we paying the execs so much money in the first place? The reality is professional coaching can help everyone, including senior executives, if not especially.
Yesterday when I read that McDonald’s CEO, Don Thompson, was stepping down; I was very shocked, but not surprised, if that makes sense!? It occurred to me that I have seen more McDonald’s news, of late, than advertising. First, the turnover that led to the hiring of Don Thompson, then longtime McDonald’s executive and CMO Neil Golden, then the hiring of a host of new technology executives… Yada, yada, yada.
First, I must say, I’m not personally a big fast food supporter. That said, I have always thought that McDonald’s advertising and ability to capture younger markets through genius tactics had truly been their “secret sauce”. But, try walking into the golden arches or is it arcs [Coming To America reference anyone?], and see for your self; there’s a disconnect between the patrons advertised and those actually dining-in.
Where are all of the teenagers I see in their commercials? [As I said, I am not advocating that you eat at McDonald’s, but as a marketer, I must ask that all important question.]
In short, the answer is: not at McDonald’s. What for years had been its ‘bread & butter’ [youth demographics], McDonald’s is simply not speaking the millennial language. And what’s worse, if you’re McDonald’s, they don’t even know it – as evidenced by the game of executive-musical-chairs going on in Oak Brook, IL.
So, here’s the thing – where am I going with all of this?
If a company as powerful and ubiquitous as McDonald’s can do something amazingly well for decades then just cease to be effective almost overnight, what is to stop that from happening to your organization?
What do I suggest?
Imagine if rather than shuffling executives around and hiring outsiders to change the “secret sauce”, and for the first time in the company’s history, chasing the competition rather than leading it – McDonald’s had decided to hire professional coaches to help its previously successful executives mine the changes presented by millennials.
I do know McDonald’s has access to the greatest resources available when it comes to consumer insights, demographic trends, forecasts and projections, etc. It’s all about data-driven decision-making, right?
I also know that in making senior-level decisions – and using that data – there is a person, a human being, at the core of that decision. These leaders carry with them doubts, fears, and histories that don’t always allow them to make the best decision in the present.
What if, senior staff had the opportunity to hear and be open to non-McDonald’s insights that might have fostered a keener understanding of environmental shifts taking place within the fast food industry? What if they had the confidence to listen to their gut – or others – and make more impactful decisions?
Now maybe McDonald’s hired coaches and consultants, I don’t have any personal knowledge on this, but the recent behavioral pattern suggests otherwise.
And, I am not saying that a few good coaching hires would have saved kept the bun on the sandwich, but I honestly believe that supersized change is only good when it’s the only alternative.
“Me, me, so happy!” is an iconic family phrase attributed to one of my older sisters.
She was always the most even-keeled one of the five of us kids, and nothing seemed
to fluster her. Carrying this mantra throughout life may seem a bit “Pollyannaish”, but why not?
We can always choose to look for the negative in any situation and dwell on that.
“It’s sunny out today!” “Yea, but it’s so cold”. “This is an amazing meal!” “Yea, but it
cost a lot and think of all the calories.” “We landed the client!” “Yea, but they’re so
difficult to work with.” In each of these situations you can choose to lead with the
positive or dwell on the negative.
More and more research points to the value – personal and financial – of being
happy and having happy workers. The oft-cited 2013 Gallup Study reports that since
70% of U.S. workers are disengaged and uninspired – and I would add unhappy – in
the workplace, it costs businesses over $450 billion annually. Neuroscience research
shows that while we might default to find the negative in situations, we can re-wire
our thinking to gain the benefits of positive thinking. And, being more positive
translates into “Happy people are better workers. Those who are engaged with their
jobs and colleagues work harder — and smarter” (HBR).
Making subtle changes in how we think and move through our day can lead us
increased happiness. Here’s a start:
1. “What’s the Opportunity?” – Ask yourself this question going into ANY and
EVERY situation. This forces your energy to shift in a positive direction that
generates creative solutions.
2. Pat Yourself on the Back – Take time to reflect on the little wins on a daily
basis. Use these to remind yourself of the value you bring dozens of times a
day. It may be as simple as getting your kids off to school, or making someone
smile on the train when you give up your seat. You can do this.
3. More “ands” Fewer “buts” – Look for the positive builds in conversations
rather than taking the contrary position. “It’s sunny out today, and let’s enjoy
the brisk walk.” “This is an amazing meal, and we’re blessed to be able to
enjoy it together.” “We landed the client and it’s going to take our best effort
to wow them with amazing results.”
Being happy all the time maybe more than we can hope for, but being happier a
higher percentage of the time is something we can all choose to achieve.
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